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Hamilton Books

EVERY DAY, IN EVERY WAY, I'M GETTING BETTER AND BETTER - Self Mastery Through Conscious Autosuggestion

EVERY DAY, IN EVERY WAY, I'M GETTING BETTER AND BETTER - Self Mastery Through Conscious Autosuggestion

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Emile Coué wrote one of the world’s first ever self-help books, Self-Mastery Through Conscious Autosuggestion, in which he argued that people could improve their mental and physical health by a form of self-hypnosis.

Coué first became interested in the idea of “mind over matter” whilst working as an apothecary and pharmacist in France. He noticed that patients seemed to get better more quickly when he made optimistic and encouraging remarks at the same time as dispensing medicine to them. Having identified what we now know as the placebo effect, Coué went on to develop a fully-worked out theory of autosuggestion.

Coué was responsible for the phrase “Every day, in every way, I am getting better and better”. He believed that simple repetition of optimistic mantras of this sort could be used to influence our subconscious mind.
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