Kickstart Your Article Writing: 9 Ways to Jump Start Your Article Writing

Article writing can be difficult when you are first beginning. You want to
get the word out about your website or products and know that writing
articles is a great way to build credibility with internet users and the
search engines.
The temptation is to write a glowing sales pitch about your product or
offer. One word for you: Don’t. Save the sales pitch for when they get
to your site. And that’s where articles come in. The job of an article is to
get visitors to your site. They aren’t re-modelled sales letters. You have
to give a bit to get a bit. You give out some valuable information and the
reader will give you their time and read what you have to say.
Writing articles that you want to release to a wide online audience are all
about demonstrating your credibility by providing useful information for
the reader. And useful information doesn’t include how fantastic your
product is and how it’s going to change their lives. Even if it will do that,
you can’t write an article about it and expect to get it published.
So how do you write an article that others will want to read and not only
that but it will make them want to take action and click on the link to your
site?
It goes back to that old chestnut – find out what people want and then
give it to them. How many times have you heard that before?
How exactly do you do that?
You find out what web visitors are searching for by doing keyword
research, find out what the hot topics are from message boards and blogs,
look at your own web stats and see what terms are already bringing traffic
to your site. You could also put up a page on your site where you ask
visitors to tell you if they are wanting specific information or it could be a
survey page making it easy for visitors to give feedback.
Or if you offer a search function on your site use a tool like Hitslink to
track the path people take as they navigate through your site and the
search terms they use along the way.
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I did this recently with one of my websites. I have a potty training
website and I noticed from my web logs that I was getting a few searches
from people interested in ‘how to potty train boys’ so I wrote an article
about it. I already had various articles on how to potty train, when to
potty train, different potty training methods you could use but I didn’t
specifically have one about potty training boys. Now, between you and
me I don’t think there is a lot of difference between potty training girls
and potty training boys but some of my web visitors obviously did and so I
gave them what they wanted.
Keyword research is very important and is normally the seeding area for
article topics. There are a few options when it comes to keyword
research. You could use a tool like Wordtracker.com which is a
comprehensive search tool. The downside is that you pay a recurring fee
to access the information.
If you wanted to only pay a one off fee then you could use a software
program like Keyword Elite. Whether you are interested in Google
Adwords or Adsense, it produces long lists of suitable keywords for you to
choose from.
If you want to get the best keyword search tool around then you can’t go
past a sophisticated tool like Themezoom. Themezoom operates on a
monthly recurring fee but you get a lot of valuable data for your
subscription payment. While the full depth of what it provides is beyond
the scope of this ebook, it is a very comprehensive research tool. With
respect to articles, it tells you exactly which keywords are best suited for
article content so you can just go through the list and pick out those
keywords and write an article about each one.
So let’s say you’ve done your research and you have a keyword that you
want to write about, what next?
It’s not always easy expressing yourself on paper or on the screen. You
want your words to convey your knowledge about a subject so that your
reader takes action. How often have you ended up staring at a blank
screen for so long you gave up? Or, you try a few lines only to delete
them all and start over. Again.
Why is it so hard to talk about your subject matter? How can you write an
article that you will feel proud to have your name on and one that will
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prompt the reader to visit your site? Where do you start? Read on and
your questions will be answered.
Article basics
One thing that can make writing articles difficult is that you don’t always
know what it is you want to say. If the site you are promoting isn’t one
that you know a...