Handbook of Successful Sales Meetings

There's a sales meeting somewhere. Morning, noon, or night— a sales meeting is taking place. There are more this year than last, and next year there'll be more than ever. Sales meetings are popu­lar because of one thing . . . they pay dividends! They're often the difference between profit and loss, the difference between suc­cess and failure. Sales meetings are that important.
Meetings can work wonders for the people attending. After a snappy meeting in Akron, Ohio, a salesman remarked, "I learned more about selling in one hour than I had in the last year!" An­other commented, "I always get 'pumped up' when I go to sales meetings. I'd be lost without them."
Good sales meetings are profitable for all concerned. However a sales meeting must actually be good for everyone to benefit. If there's reason to believe a meeting will not be successful, improve your plans ... or don't stage the meeting. If there's doubt about the need for a meeting, establish the need ... or don't call the meeting.