List Building Basics For Newbie Internet Marketers

Pretty soon into your internet marketing career you come across the saying that “the money is in the list.” It refers to the fact that perhaps THE single most important thing you can be doing whilst you build your online business is building an email mailing list of subscribers who are interested in whatever niche you are operating in.
When you start to think about it it’s easy to see why having a mailing list is so important…
It is often said that the single biggest cost in a business is acquiring new customers. Finding people to buy your products is DAMN hard, time consuming and can cost a lot of money. It makes little sense therefore to go to all that time, effort and expense, only to sell one thing to them and then never deal with them again.