Simply Effortless Style

Style expert Lee Heyward believes that style is simply "the

outer expression of the inner you." And her this book

demonstrates that style is not about being egotistical or

becoming a fashionista, but about easy steps that help

women not only discover their own, personal style, but also

show them how to dress authentically and maintain their

style in order to make their own lives easier. Simpler.

Even effortless. Lee Heyward wanted to forego the glossy

façade format of many style materials and give women a

handy tool that walks them through simple activities to

help even the busiest or least "fashiony" person dress

easily and purposefully. From redefining style in general,

adjusting attitudes about the importance of style, and

defining personal style through special exercises, to

closet "edits" and inventories, tips for shopping like a

pro and learning the art of dressing from the inside out

through step by step instructions, Ms Heyward goes far

beyond just styling the reader. She teaches the reader how

to be stylish, from a mental attitude to the outer use of

clothing as expression