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THE INNER SIDE OF ADVERTISING - A PRACTICAL HANDBOOK FOR ADVERTISERS, THOSE ENGAGED IN ADVERTISING, & STUDENTS
THE INNER SIDE OF ADVERTISING - A PRACTICAL HANDBOOK FOR ADVERTISERS, THOSE ENGAGED IN ADVERTISING, & STUDENTS
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FOREWORD
Not many years ago the man in trade was looked down upon by those whose birth or means enabled them to live a life of ease.
But the outlook of the public mind has broadened, and even in the world of commerce itself one sees, beyond the clouds of bickering and unrest, signs of newer and higher ideals, which are rising and assuming shape.
Soon we may see behind the old-time trickery and cunning a real nobility come forth, so that a man will be proud to say : " I am a business man."
Soon we may see in Advertising itself the means of curing many present social ills.
The power of publicity to promote the common weal has been amply tested in the days of war, and the future looms big with promise of the application of this force to the development of national prosperity and internal goodwill.
The object of this book is education.
One of its aims is to incfease the understanding of those who are just beginning their studies.
It endeavours to propound axioms which one day may well become laws, when they will proclaim advertising to be a science as exact as mathematics.
It preaches the gospel of truth and honesty, and while it lays no claim to the laurels of originality it does profess to be the guide, philosopher and friend of all who desire to follow the path which leads to success.
Not many years ago the man in trade was looked down upon by those whose birth or means enabled them to live a life of ease.
But the outlook of the public mind has broadened, and even in the world of commerce itself one sees, beyond the clouds of bickering and unrest, signs of newer and higher ideals, which are rising and assuming shape.
Soon we may see behind the old-time trickery and cunning a real nobility come forth, so that a man will be proud to say : " I am a business man."
Soon we may see in Advertising itself the means of curing many present social ills.
The power of publicity to promote the common weal has been amply tested in the days of war, and the future looms big with promise of the application of this force to the development of national prosperity and internal goodwill.
The object of this book is education.
One of its aims is to incfease the understanding of those who are just beginning their studies.
It endeavours to propound axioms which one day may well become laws, when they will proclaim advertising to be a science as exact as mathematics.
It preaches the gospel of truth and honesty, and while it lays no claim to the laurels of originality it does profess to be the guide, philosopher and friend of all who desire to follow the path which leads to success.
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