Growing Your Business in Today's Challenging Economy [Article]

In this 6,230 word article, noted business strategy consultant, Bill Birnbaum, presents nine proven, growth strategies. While all nine are effective in any economic environment, each is especially applicable during challenging economic times – like right now.

Based on Birnbaum’s quarter century’s experience as a business strategy consultant, he addresses – and then answers – a number of key questions. Like these…

What is your direction for growth? Do you stress market development or product / service development? Are you sure that specific direction is best for your company? And most appropriate in your specific industry?

Are you tracking your key performance indicators? Remember – if you don’t measure it, it won’t happen. But what to measure? Which measurements – specific to your business – matter most?

What are you doing that’s different? Or are you doing – and selling – the same product or service as your competitors? Oh oh!

Are you appealing to your customer’s concern? When your customer wakes up worried in the middle of the night, what is it that he or she is worried about? Are you sure? And have you developed your sales and marketing program to relieve your customer of that worry? (6,230 word, 23 page article)