How to Bookmark for Free Web Traffic

The World Wide Web has grown by leaps and bounds over the years. Each day –
with every hour and every minute – it is growing even bigger and increasingly
complex. Anything and everything that you imagined is just a click away. Many of us
can no longer imagine a life without it. Indeed, already thousands of people already
make their living from the World Wide Web. With the growth and spread of the
internet, specialized techniques aimed at developing businesses on the web have
also developed.
Despite all of the technological development, however, the basis of the global
economy is still the same – buying and selling. For the producers to advertise and to
make their wares available they need to market it.
Consumers also need a place where they can exchange their money for the goods
and services they need. In the modern world, the primary marketplace is
increasingly becoming the internet. ‘Internet marketing’ is the crux of all Internetbased
businesses and is increasingly important for other businesses as well. There
are few businesses of decent size that do not have a presence on the internet.
However, the dynamics of marketing on the internet is very different from ‘regular’
marketing. Offline, we use things like billboards, the sides of buses, adverts on
television and radio, salespeople etc. to market our products. If you are on the other
side of the buying ‘equation’, that is, a consumer, you learn of new products through
these marketing tools. More often that not, we do not have a choice about what and
when marketing information is available to us. In most cases we cannot choose to
ignore the huge billboard on the road or the side of the bus unless you decide to
drive with your eyes closed – but that is not something that is generally encouraged.
You could change the channel when adverts show up on your favorite TV or radio
show – but it is more than likely you will hear or see it again.
With marketing on the internet, the dynamics are a somewhat different. The internet
is vast and intricate. It is an intense web of information that needs some skill to
navigate, but if you do so, you can rest assured that your needs will be met. The
internet gives you more choice. You can choose which website to click on or ignore.
This means that the average internet user or anyone looking to do business on the
net tends to be a little smarter than someone who does not use the internet for
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business. To market to a more intelligent set of buyers, the seller also has to elevate
his/her game and be a smart marketer. You need to have an extra edge to make
your business or website stand out amongst the millions out there.
It is said that word-of-mouth is the strongest marketing tool. For example, friends
starting a new shop, café or blog will most probably tell you to ‘spread the good
word.’ We are more likely to believe our friends and peers than a stranger on the
television or radio. This is because we know our friends/peers well and we often
share the same concerns, needs and tastes as the people around us. If something is
good enough for them, it is good enough for you.
Word of mouth could be defined as the passing of information verbally, sometimes
recommendations, but most commonly it is just general information. It is usually
informal. Word of mouth was traditionally considered to be a person to person, face
to face conversational characteristic. However, as modes of communication
changed, phone conversations, text messages, blogs, chats, message boards and
emails are also a part of ‘word of mouth’. Notwithstanding how it works or what
channel it goes through, word of mouth is probably the most personalized form of
marketing and the strongest.
A related marketing concept is that of the opinion leader. In any social organization
there is a ‘leader’, one who is respected and held in esteem by the rest of the group.
This could be for a variety of reasons – age, intellect, intelligence, or access to
information. It could also happen in any setting – work, school, home, bar etc. There
may be different opinion leaders according to subject. For example, when talking
about the efficiency of washing detergents, the family is more likely to follow the
opinion of the mother. At work, we generally tend to follow the opinion of the boss,
simply because he/she knows more, is better qualified or more experienced. At least
in theory, there should be some reason why we respect what the opinion leader has
to say and then follow it.
What we need to remember when marketing on the internet is that internet use