Plus Authority:How To use Google+ To Build Your Authority Community And Share Content

Google designed Google+ in an effort to make sharing on the web more
like sharing in real life. Basically, the user experience on Google+ is similar
to that of Facebook. The idea with Google+, however is to make it easier
to share content with “Circles,” which are specific sets of people instead of
just publishing content on your wall for everyone to see.
It is important to remember that social media isn't about you; it's about
everything around you. As you consider how your customers want to
communicate with you, social media is something that can't be ignored.
Users are always online researching for products, services, and brands. If
you’re wondering why you should care about Google+, you should look at a
few ways it can benefit you and your clients.
• SEO benefits—Think of the millions of people who do Google
searches every day. If you want to increase your Search Engine
Optimization, SEO, you have to consider one thing—Google will
always favor itself. When you share pages from your website on
your Google+ page, you are helping your business rank higher in
the Google Search Engine. It also increases your chance of
actually having your target audience see you. In other words, it
gets you “out there.”
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• Reaching influencers—Google+ is new, and that’s one of the great
things about it. Since it is new, it allows you to take your time. You
can learn all about it, figure out what you like about it, and grow
slowly. Even though Google+ is new, there are already a lot of
influencers on it. Since it’s in its early stages, you’ll have a smaller
audience to reach out too, and you can begin to build relationships
with these influencers at a pace where you can actually get to
know them.
• More efficient sharing—If your clients/prospective clients are using
Google+, you’ll have the ability to target your content a way that is
easy and efficient. It can be much more effective than other social
networks. Using the “Circles” on Google+, you can place followers
into categories. This is similar to email lists. You get to choose
who your content goes to. By doing so, you can send your piece
of content to your entire audience or specific circles of your
choosing. You may want to send out one type of information to
prospective clients, and another type to those who are already
your clients. This avoids the wasted time of your clients reading
material meant for those who don’t already know and trust you.
They’ll appreciate not getting “junk” email from you. They’ll only
get valuable information intended for them. This makes sharing
on Google+ much more efficient and effective.
Are you still wondering if you should attempt Google+? The answer
is yes! Google+ shouldn’t be your main focus just yet, because now
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it’s in its early phase. You should, however, take the time to
experiment with it and see all the ways it can help you. If you jump
onboard now, your business can grow has Google+ grows.
If you feel like you’re trapped already in an unfamiliar swampland of
social networks, you don’t have to dive right into Google+. No one
will be judging you on how often you visit the site. Getting started will
only take you a few minutes. You can make an alert in your calendar,
once a week. Let it remind you to play around with Google+. Before
long you’ll be remembering to go and post your newest blog or sale
without the reminder.
How you use Google+ will depend on what your goal are. When you
first get started, you can post an article or two a week. After that,
you’ll want to engage with others by clicking the “+1″ button. This is
similar to the “like” button on Facebook. You can also engage by
sharing other’s relevant posts and joining the conversation by
commenting on updates you find interesting.
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About Google+ Circles
If the whole concept of “Circles” has you confused, don’t worry. It’s
easy to relate to what a “Circle” represents by thinking of social
circles. It’s simply a way of setting up personalized social circles—
whether they are centered on work or personal activities. You can
have a circle of friends, prospective customers, current customers,
business organizations, or any number of possibilities. The list is
endless. Think about it. You really don’t want to share the same
information with friends as customers or business organizations with
customers. Creating these “Circles”