The Simple Guide To Email Marketing

The Simple Guide To Email Marketing is the perfect introduction to building gorgeous, effective email newsletters. Written with busy people in mind, Mad Mimi's simple guidebook will help you navigate the basics of email marketing, design, content and list management while taking up very little of your valuable time.

Considered to have one of the highest returns on investment, email marketing is a necessity for any business looking to stay engaged with existing customers and grow revenue. The problem is that most small businesses don't have someone dedicated to email marketing and social media. The Simple Guide To Email Marketing steps in to help you gain the skills you need to minimize time spent while maximizing impact and even enjoyment.

Managing your email list and creating regular newsletters doesn't need to be chore!

In The Simple Guide To Email Marketing, you'll learn:

- Why email marketing matters
- Which free tools will make your life easier
- Tips for writing effective content your readers will love
- How to engage your readers and stay relevant
- How to create a readable layout in no time
- Standard design rules that look good in inboxes across all platforms
- Tips for creating the perfect banner for your newsletter
- How to think like a designer to brand your emails
- Techniques to optimize your images for the inbox
- How to write subject lines that will increase your view rates
- Email analytics and understanding what they mean
- Healthy list management techniques
- How to enjoy email marketing

Each chapter is broken up into two parts - the Technical and the Philosophy. You'll gain the skills to be an email marketer in your spare time and gain insight into why these skills are important.

Email marketing should be fun, quick and easy. The Simple Guide To Email Marketing will show you how to take advantage of this amazing channel without wasting time.

Who is this for?
You're new to email marketing.
You're a small business owner with no time to fuss about newsletters.
You'd like to learn how to create simple newsletters that focus on creating relationships with your readers.
You want some light reading that will level up your skill set.
If this describes you, then The Simple Guide To Email Marketing was written with you in mind.

Dean Levitt is the Chief of Culture at Mad Mimi. He lives in Honolulu and spends his time playing guitar, hiking and thinking about email.