Universal Co-opetition: Nature's fusion of cooperation and competition

A key ingredient in business success is cooperation, unity and common purpose for effective competition. Yet humans, by their very nature, are different and divisiveness can erode personal and organizational goals. This book identifies and explains the natural, fundamental law that unifies the opposing forces of cooperation and competition. Finding the synthesis point—be it personal or organizational—is the ultimate recipe for individual or group success.

“Your extraordinary book has given me valuable insights.”—Spencer Johnson, author, Who Moved My Cheese