On Target with Coach BJ

Delicious plant-based recipes to put you at the top of your game! Make tasty vegan dishes without adding oil or salt. Each of the 90 recipes includes nutrition facts. Coach BJ's recipes are made with the home cook in mind, using plant-based ingredients; that is, whole foods - grain, vegetables, fruits, beans, legumes, nuts and seeds. Back to the earth, back to basics. Use food for fuel.

For years research has shown the negative health impact from eating our Standard American Diet. Chronic conditions such as obesity, high blood pressure, diabetes, heart problems, digestive issues and many others have plagued far too many. The Madison Avenue marketing machine lulled us into believing their food ads. We put plants on the back burner - let’s move these healthy foods front and center. Main stream media is finally sending bytes of messages about the benefits of eating a plant-based diet and Coach BJ wants to help you get on our healthy eating team.