Get The Job and Make A Profit: Sales, Marketing, and Estimating Techniques for Landscapers and Interiorscapers

This book is a guide to marketing, sales, and estimation for interiorscapers and landscapers. It is designed to help them avoid sales slumps and the inevitable attrition of clientele in order to become successful and financially viable businesses. Included is information about market research, creating an image, advertising, direct e-mail, public relations, networking, alternative marketing, sales techniques, bidding and estimation, and contracts. Also included are many frequently asked questions that the author has fielded over the years.