Self Published: DIY Online Marketing for Book Authors

This eBook is about Do It Yourself Online Marketing for book authors and writers. The buzz word today for book authors seeking to succeed is the author platform.

This is true for traditional publishing, self-publishing or indie publishing. In today’s new marketing environment, online marketing is the foundation of any successful author platform.

What is an author’s platform? An author’s platform is the author’s audience or potential audience and the connection with the author. An author creates a platform through marketing or branding. Authors use marketing techniques, publicity, public relations and so on to establish a following of people who recognize authors and will buy their books or will consider them and will spread the reputation of a book around within their reader community.

The most effective way for you as an author to meet your audience and create buzz about yourself and your books is online and online starts with a website. You can do most of your online marketing yourself. You can even do it all, starting with the creation of a website.