Interview Nine Planning Franchise Territories

Working out territories for a franchise system can open up huge money-making opportunities but it can be tricky, and getting it wrong can frequently lead to expensive and sometimes fatal mistakes, bringing problems and hardship for all concerned. Brian Keen from ‘How to Franchise Simply’ interviews Peter Buckingham from ‘Spectrum Analysis’ on some of the trickier aspects behind planning franchisee territories for a franchise system. Brian’s 40 years’ experience in business and the franchise industry is well complemented by Peter’s many years dealing with territories for all kinds of business, ranging from the big guys such as Caltex to small start-up franchise systems. This interview is designed to offer you some insight and information relating to the best ways to identify, calculate and qualify individual areas as potential territory areas