Gender Differences in Advertising

Gender Advertising - Gender Differences in Advertising specifically addresses gender targeting in advertising and the different ways each gender engages in commerce. A female buyer identifies and evaluates purchases very differently than a male buyer but this is subject to male vs female stereotypes. But it goes much deeper than just adjusting sales copy. This book teaches you common gender roles in advertising as well as the gender roles in the media and the different ways the female psyche differs from the male psyche and how to best attract each gender to your product/service. The book Is part of the Business and Investing series that defines marketing and sales from a gender standpoint as well as gender roles for men and women and gender portrayal in advertising.