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American Dental Association

The ADA Practical Guide to Expert Business Strategies

The ADA Practical Guide to Expert Business Strategies

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You devote countless hours to the health of your patients. But how much time do you dedicate to the health of your business? Featuring today's leading dental experts, including Charles Blair, Susan Gunn, Cathy Jameson, Sally McKenzie, and Lou Shuman, The ADA Practical Guide to Expert Business Strategies: Advice from Top Dental Consultants addresses the following questions:

• Is your schedule balanced, overtaxed or underutilized?
• Which internal controls make would-be embezzlers think twice?
• How do you maximize collections and reduce write-offs?
• Which tasks should you delegate and which ones should you handle yourself?
• What do people see when they Google your name or practice, and how can you control it?
• How do you hire – and keep – an all-star staff?

Expert Business Strategies helps you understand key metrics that indicate your practice health and create systems that protect your business and keep patients coming back. 100 chapter discussion questions generate conversation and ideas to improve your practice – ideal for staff meeting topics
or brainstorming sessions.

Table of Contents

Chapter 1: The Basics of Working with Insurance Plans
Charles Blair, DDS

Chapter 2: Scheduling
Sally McKenzie

Chapter 3: How to Hire, Train and Compensate a High Performing Team
Amy Morgan

Chapter 4: Metrics for Success
Virginia A. Moore

Chapter 5: Establishing Internal Controls to Prevent Fraud and Embezzlement
Susan Gunn

Chapter 6: Patient Payment Systems That Work
Cathy Jameson, PhD

Chapter 7: Improving Patient Satisfaction and Retention
Roger Levin, DDS

Chapter 8: Keeping Pace with an Ever-changing Social Media World
Lou Shuman, DMD, CAGS and Diana P. Friedman, MA, MBA, with Mali Schantz-Feld, MA

Chapter 9: Managing Your Online Reputation
By Rita Zamora

Chapter 10: Going Paperless in the Dental Office
Larry Emmott, DDS
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