Schools: A Niche Market for Authors

Award-winning author and former teacher, Jane R. Wood shares many of the strategies she has used since 2004 to successfully market and sell her books to schools. Wood discusses how to contact schools, foster a relationship with educators, create educational resources, develop a dynamic presentation for an author visit, and provide positive reinforcement to the school curriculum. Wood shows how both and teachers and students can benefit from a meaningful connection with a published author.