Lead Generation-Become A Marketing Monster

Lead generation is “Priority #1”: B2B marketers’ single most important objective.

World-renowned Marketing Monster Law Payne helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. In this book you will learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Law offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.