Business Writing for Results: How to Create a Sense of Urgency and Increase Response to All of Your Business Communications

Effective writing is accessible, professional, and direct. In the business world, the best writing must be friendly but not too conversational, professional without being dry, and results driven without feeling like a “hard sell.” BUSINESS WRITING FOR RESULTS shows you how to write emails, reports, proposals, and other action-oriented communications that meet these standards—in three easy steps. You’ll write cleaner, more polished communications in far less time than you ever thought possible.

Using engaging and thought-provoking examples and interactive exercises, the lessons in this book will help you express your ideas clearly, concisely, and persuasively. You’ll discover how to write:

• Proposals that generate new business
• Reports that illuminate key points
• Emails that are easy to read and respond to
• Training workbooks that facilitate deep understanding and results-based learning
• Letters that get you job interviews, business opportunities, and donations

Using a reader-focused approach, you’ll learn professional tips and tricks that are easy to remember—and that work. BUSINESS WRITING FOR RESULTS helps you get your points across clearly, quickly, and effectively in order to produce the outcomes you want.