How to Sell Without "Selling"

To understand advertising, you need to understand salesmanship – as it was defined by John E. Kennedy in the early 1900's, “Advertising is Salesmanship in Print.”

In this book, we are taken back to a time of honest, caring salespeople who were more concerned about the customer in front of them than the sale.

This is what makes any salesperson stand out among the crowd of marketers who try to take advantage of perceived weaknesses in the customer, using high-pressure tactics to confuse and deceive them.

Instead, the properly trained marketer realizes their goals by helping others get only what they really want and need.

These author's approach earned them a place in the Masters of Marketing Series (see postcript annotation for complete description.)

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