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Midwest Journal Press
How to Write Ad Copy
How to Write Ad Copy
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How did Copywriting and Advertising become what it is today?
What are the key secrets which all but today's Masters have known and used to sell product and services.
Not so oddly, they've been hidden in plain site all along.
J. George Frederick collected the experts of his time - the Golden Age of Copywriting - to tell the key points any copywriter needs to know and apply to succeed.
And as human's haven't evolved so much since history began, so the tools of persuasion are the same as they were discovered nearly a century ago.
Now they are available for you. Now you can use them to gain any amount of sales for you or your client.
You only have to study them first. This book is a good first step in your studies - which will continue the rest of your life.
This volume gives the history and transition of advertising into a consumer-oriented, sales-producing industry - from a promotion system which relied more on features of the product rather than benefits for the buyer. In this book, you see the transition happening, and understand it's evolution.
What are the key secrets which all but today's Masters have known and used to sell product and services.
Not so oddly, they've been hidden in plain site all along.
J. George Frederick collected the experts of his time - the Golden Age of Copywriting - to tell the key points any copywriter needs to know and apply to succeed.
And as human's haven't evolved so much since history began, so the tools of persuasion are the same as they were discovered nearly a century ago.
Now they are available for you. Now you can use them to gain any amount of sales for you or your client.
You only have to study them first. This book is a good first step in your studies - which will continue the rest of your life.
This volume gives the history and transition of advertising into a consumer-oriented, sales-producing industry - from a promotion system which relied more on features of the product rather than benefits for the buyer. In this book, you see the transition happening, and understand it's evolution.
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