China Pursuit - A Journey to Business Success in China

China Pursuit is intended to help Western companies, executives, and entrepreneurs to avoid the common mistakes and pitfalls in order to make a successful venture into China. It serves as a primer in understanding the cultural differences between Chinese and Western business practices and how critical it is not to underestimate these other than the political and bureaucratic aspects.

China Pursuit is also intended to summarize the key lessons learned by foreign companies in the last decades and set forth factors that are crucial for success in China. However, each industry is different and has its own unique challenges and this document is not intended to address them specifically. Instead, it is intended to summarize certain fundamental factors that must be addressed regardless of the industry, size of company or success in foreign markets. Keep in mind that China is evolving rapidly and the paradigms of today may not work tomorrow.

China, as the 4th largest country on earth and made up of worlds 20% of the population, is a country no one wants to ignore doing business. It is predicted to become the next superpower taking over the USA as the world’s largest economy by 2020.
Doing business in China can potentially be a lucrative affair. However, it is not very friendly. It is full of ambiguities, nuances and complexities. Other than the cultural, bureaucratic, regulatory and legal obstacles, it is also extremely vital to possess knowledge in the local business culture, business etiquette, guan xi (relationship), negotiation techniques, meeting protocols, etc. Knowing the standards of behavior that are different from ours will prevent any potential misunderstandings.

There are many business books on China but they can be an exhaustive read with redundant information. There are also a lot of information about China from media and online, but many resources do not give you a realistic picture and only covers a specific topic. A customized report from a consulting services firm can cost a large amount of money with superfluous information. China Pursuit offers a unique perspective, on- the- ground experience, straightforward, and no non-sense information.

Best of all, it offers BONUS material which contains government and professional services contact information that can be useful for your business as well as detailed procedures on setting up a foreign company, etc.