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American Dental Association
The ADA Practical Guide to Internet Marketing
The ADA Practical Guide to Internet Marketing
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Increase your practice visibility online with a comprehensive Internet marketing plan. From developing a digital marketing plan to deciphering social media sites to increasing your search engine ranking, Internet Marketing explains the basics and how you can apply them to your practice.
Internet Marketing addresses key questions such as:
• What are my Internet marketing goals, and how can I create a plan to meet them?
• Which social media platforms fit my practice best?
• Should I focus my Internet marketing efforts on one platform or several?
• What's an algorithm and how does it affect SEO?
• Should I respond to a negative online review, and what can I legally say?
• How does regularly updating my practice website influence its Google search ranking?
• Where can I find engaging content for my blog, Facebook page, and other marketing vehicles?
• What should I keep in mind about Internet marketing and HIPAA?
• Who should be in charge of my practice's Internet marketing campaigns?
Industry experts focus on issues specific to dental practices, keeping in mind budget, staffing, and legal constraints. This guide also includes the ADA publication, The ADA Practical Guide to Social Media Planning.
Table of Contents
Chapter 1: Building a Solid Foundation for Your Dental Practice Marketing
By Naomi Cooper
Chapter 2: Putting It Together: The Building Blocks of Internet Marketing
By PBHS
Chapter 3: Posting Effective Content That Engages, Provides Value, and Shares Practice Culture
By Jack Hadley
Chapter 4: Creating Stronger Patient Relationships Through Facebook
By Edward J. Zuckerberg, D.D.S., F.A.G.D.
Chapter 5: Blogging for Dental Professionals
By Colleen Greene, D.M.D., M.P.H. and Chris Salierno, D.D.S.
Chapter 6: Reputation Management for Dentists
By Shauna Duty
Chapter 7: Search Engine Optimization
By Naomi Cooper
Chapter 8: Making the Transition from Paper to Digital Marketing
By Xaña Winans
Chapter 9: Legal Considerations for Digital Internet Marketing
By the ADA Legal Division
Chapter 10: Social Media Planning
By the ADA Council on Communications
Internet Marketing addresses key questions such as:
• What are my Internet marketing goals, and how can I create a plan to meet them?
• Which social media platforms fit my practice best?
• Should I focus my Internet marketing efforts on one platform or several?
• What's an algorithm and how does it affect SEO?
• Should I respond to a negative online review, and what can I legally say?
• How does regularly updating my practice website influence its Google search ranking?
• Where can I find engaging content for my blog, Facebook page, and other marketing vehicles?
• What should I keep in mind about Internet marketing and HIPAA?
• Who should be in charge of my practice's Internet marketing campaigns?
Industry experts focus on issues specific to dental practices, keeping in mind budget, staffing, and legal constraints. This guide also includes the ADA publication, The ADA Practical Guide to Social Media Planning.
Table of Contents
Chapter 1: Building a Solid Foundation for Your Dental Practice Marketing
By Naomi Cooper
Chapter 2: Putting It Together: The Building Blocks of Internet Marketing
By PBHS
Chapter 3: Posting Effective Content That Engages, Provides Value, and Shares Practice Culture
By Jack Hadley
Chapter 4: Creating Stronger Patient Relationships Through Facebook
By Edward J. Zuckerberg, D.D.S., F.A.G.D.
Chapter 5: Blogging for Dental Professionals
By Colleen Greene, D.M.D., M.P.H. and Chris Salierno, D.D.S.
Chapter 6: Reputation Management for Dentists
By Shauna Duty
Chapter 7: Search Engine Optimization
By Naomi Cooper
Chapter 8: Making the Transition from Paper to Digital Marketing
By Xaña Winans
Chapter 9: Legal Considerations for Digital Internet Marketing
By the ADA Legal Division
Chapter 10: Social Media Planning
By the ADA Council on Communications
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