The Birth of a Brand

Before UGG became one of America’s most beloved brands, rugby player and lifelong surfer Brian Smith was leading a quiet day job of desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a sleeper wave, so he pulled himself up by his bootstraps and got to work. What came next was a sales adventure of a lifetime chockfull of stops and starts and the witnessing his comfy brand of sheepskin boots turn into household name.

Using the honed wisdom of hindsight, The Birth of a Brand reveals the business practices and deeper truths the about life and business that Brian unearthed along his path. Written with candor, seasoned with time-worn knowledge and perspective, this book is for anyone interested a being a joyful, genuine, spiritual person while and still be wildly successful in your professional life.

In business, just as in life, we have to crawl before we can leap—and success had nothing to do with standing still.