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Attitudebase
Health Motivations
Health Motivations
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$9.95 USD
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$9.95 USD
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For the first time, Health Motivations lays out the 7 key attitudinal dimensions behind our health-related decisions. Nothing tried so far has reduced America's soaring health-care costs, costs influenced by the choices we make every day. Negative choices all too often result in rising costs. What keeps us from making better choices?
Each of us scores higher or lower on each of the 7 dimensions. Knowing these scores enables targeted, specific communication, more effective by far in motivating behavior change. Programs can be designed based on motivations determined by the 7 key health-related dimensions.
Whatever their interest or position, those involved in the delivery of health-care services and products recognize the benefit of being able to cost-effectively, accurately, and quickly measure the motivations driving health-related behaviors.
Each of us scores higher or lower on each of the 7 dimensions. Knowing these scores enables targeted, specific communication, more effective by far in motivating behavior change. Programs can be designed based on motivations determined by the 7 key health-related dimensions.
Whatever their interest or position, those involved in the delivery of health-care services and products recognize the benefit of being able to cost-effectively, accurately, and quickly measure the motivations driving health-related behaviors.
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