VIDEO PRO - How To Use Video Marketing In Your Business To Attract More Prospects & Sales

Online video has been used effectively for a while as a marketing and
promotion tool by both large and small businesses in all industries.

The resources required to create and air these videos -YouTube and the like are readily available so that makes it easier for small businesses and
entrepreneurs to reach potential customers quickly and affordably.

Whatever your market is, video gives you more opportunities to expand
your brand by gaining it visibility and establishing credibility within your
niche.

Establishing a good video marketing strategy should be one of your
goals if you want to target a wider audience.

To give you a clearer picture of video marketing and why it's such a
powerful promotion strategy, let's break down it's main features:

- Low barrier to entry: as previously mentioned, online videos require very
little investment to create. Essentially what you need are a web-cam and a
YouTube account.

- Online video allows you to convey strong, compelling messages,
establishes credibility and enhances your trustworthiness. People are much
more likely to trust you and relate to you when they can see you and hear
your voice.

- Like social media, online video allows you to make a stronger personal
connection to your clients and prospects, making sure you build a personal
connection even before you meet them face to face.

- It's good for your search engine rankings: according to a study conducted
by Forrester Research, a stronger presence on YouTube can get you
higher rankings because video has up to 50 times better chances than
plain text to get to the top of search rankings.

All this makes online video the best solution for when you want to increase
awareness for both you and your product, as well as accelerate the sales
process.

So now that you know all this, you might be wondering how video can be
used on your business. Let's quickly go over main business uses for video:

1. Website: The home page of your website needs a welcome video. This
is where you explain the who, what and why statements, making sure the
visitor gets all the relevant information regarding your business and how it
can help them.
2. The sales page: In addition to crafting effective plain text on your sales
page, you also need video if you want to get more conversions.

3. Blog: Just as you use your blog to provide product reviews, expert tips
and so on, you can turn the blog into a Vlog or video blog and create video
that offers useful information such as explaining products and services,
sharing tips, etc.

4. Product demonstration: Just about all businesses use video when
introducing a new product to the market as a way to introduce the
consumer to the product and demonstrate its usefulness and features.

5. Video e-mail: You can turn your messages into a video postcard by
including video (or a link to a video) in the e-mails, and in the process
engage the recipient.

6. Client testimonials: These can be very effective in business. Ask your
clients and/ or colleagues to create video testimonials for you and do the
same for them.

7. Tutorials: These are important for when consumers need step by step
instructions on how to use specific products and services.

8. Video coaching: Lots of large companies use video to enhance service
delivery and the trick is to make the sessions more interactive, personal
and dynamic.

Keep the viewer interested in what you're saying. Tools such as Ustream, Skype and Dimdim can be very useful when creating the videos.