The Topline Summary of Michael E. Gerber's The E-Myth Revisted: Why Most Small Businesses Don't Work and What to do About it

The Topline Summary in a Sentence is: Most new businesses fail because they have a fatal assumption: if you understand the technical work of a business, you understand a business that does that technical work.

In a nutshell, this phenomenal summary of the bestselling book dispels the myths about starting your own business.
The author extracts the key concepts from the book and points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. For example, the reason some small businesses may not work is that they are run by a "Technician", someone who knows how to do the technical work involved in a job, without much thought to two other, equally important roles described in the book, the "Entrepreneur" and the "Manager". These are not separate people, but distinct elements of our personalities. In other words, while we might be biased towards one, we all have all of them, and to successfully run a small business, they must all play a role.