I Think I Need Marketing

Marketing. Applied properly, this investment in future buyers reaches every nook and cranny within a business and is the fundamental path toward achieving business growth. Misapplied, it's a waste of time and money. Using an easily understood narrative and common sense approach, I Think I Need Marketing strives to eradicate this waste by identifying the steps and tools every business must have in place before finding success in marketing, regardless of industry, location, or size. Geared toward business owners and management alike, I Think I Need Marketing transcends basic information and gimmicks and instead focuses on developing the infrastructure and processes required by a profitable marketing program. The journey begins with developing a marketing strategy and branding program before discussing and weighing the many traditional and digital marketing options available today, setting budgets, using marketing research, hiring and working with outside consultants, and finally, evaluating results. Along the way, actionable steps, helpful tips, illustrations, and definitions ensure that I Think I Need Marketing delivers marketing knowledge anyone in business will find useful.