Chapter 4: The Facts, Figures, and Financials of ePublishing

Whether you are an aspir­ing self-publisher or the CEO of a major pub­lish­ing house, a free­lance designer or sales per­son, this chap­ter will pro­vide sta­tis­tics, fig­ures, and exam­ples to help you make sense of the busi­ness, eco­nomic, and mar­ket­ing con­cerns of epub­lish­ing. Whether your intent is to sell your­self, your boss, or your clients, or if you just want to edu­cate your­self about the real­i­ties of the world of epub­lish­ing, you’ll find in this chap­ter an abun­dance of impor­tant, rel­e­vant data.

In this chap­ter, you will learn about the following:

People and Their Device Usage
The Business of eBooks
The Business of Children’s & Young Adult eBooks
Authors and Their Incomes
The Missing 30 Percent of Data
Self-Publishing
The Business of eTextbooks
The Business of eMagazines
Enewspaper
Etextbook
Digital Comic Book