Infotainment - Guide to Effective Sales Presentations

Presentation and public speaking skills are very useful in many aspects of work and life, including business, sales, training, teaching, or entertaining an audience. Developing the confidence and the capability to stand up in front of an audience and convey meaning and value is also extremely helpful for self-development as well. Delivering a successful presentation simply takes a little preparation and practice.
We will explore sales presentations in 3 parts. First we will talk about preparation. These will be activities before the presentation like planning, writing, development, equipment, discovery, etc. In my opinion, preparation is the biggest factor to a successful presentation.
Secondly, we will cover techniques used during the presentation. Some of these presentation tips are prepared in advance, and then used during the presentation.
Lastly, we can talk about the activities after the presentation. We will discuss debriefing and evaluating feedback to help prepare for the next presentation.
Tips and tricks for presentations must be applied to a presenter’s unique situation and style. When you learn new techniques they must be internalized and made your own. A presenter can recite a memorized, canned presentation and follow all the right
rules “by the book” and end up seeming not genuine to the audience.
I think that providing information should be entertaining. Audience members are much more accepting of information and new ideas if presented in a positive fun manner. I call this Infotainment. Presenters must believe and care about what they are saying to be effective communicators.