Business Ideas for Business Growth

This book will show you one thing:
How to identify sustainable growth opportunities for your business.
Because when you have sustainable business growth – everything else falls into place.

You’ll find these opportunities through a process called Applied Business Creativity, which helps you to think about your business differently. It also breaks some of the conventional assumptions you probably have around creative thinking such as:
* Why what’s right for others is wrong for you
* How it’s not about being innovative
* How good ideas aren’t actually ideas
* Why the question you ask is more important than the creative answers you seek, and
* Why you need to have a constrained approach instead of using blue-sky thinking
These may seem counter-intuitive, but this is what you need – fresh thinking around your business.
If you need fresh thinking around practical ways to grow your business, then Business Ideas for Business Growth is the book for you.