15 Questions About Online Advertising

Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? But even before we try to answer this question, we need to ask questions that are seldom asked: How did Online Advertising start? What it was supposed to be like? What is it? Why and how did it go astray?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?