Lessons from Steve

Steve Jobs was a genius - a deeply flawed obsessive genius. This book gathers in one place the many lessons that Steve could have taught us had he been so inclined. But Steve rarely shared. He was extremely secretive. While his product legacy is superb, it is how he got there - the thinking behind his actions - that is so valuable to those of us who want to leap tall buildings and do amazing things.

The world is desperate to reinvent itself. Corporations, large and small, are struggling to survive and grow. Some want to be the Apple of their field. Understanding and applying how Steve did what he did is a good start in transforming and building companies and economies.

If you asked Steve, “How do I raise my company out of the recessionary mud that threatens to suck us down?” he would tell you that “The cure … is not cost-cutting. The cure … is to innovate … out of [the] current predicament”.

There are 139 lessons grouped into 8 chapters, with guidance on how to use them in your world.