Trends in Retailing

This book introduces you to the modern trends in retailing. They include branding, pre-packaging, self service, after-sales service, credit card and automatic vending machine.

It clearly explains branding. It throws light on the distinctive merits and demerits of branding.

It analyzes pre-packaging. It sheds light on the striking merits and demerits of pre-packaging.

It appraises self service. It casts light on the good and bad sides of self service.

It evaluates after-sales service. It highlights the credit and debit sides of after-sales service.

And it discusses credit card and automatic vending machine. It identifies the importance of credit card and automatic vending machine.