Author Marketing 101, Guide and Journal

Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to:

oDevelop a professional and engaging author persona
oIdentify overarching themes and colors for their stories
oApply these colors and themes to their marketing collateral,
web design, and point-of-purchase (POP) displays
oIdentify and target their audience
oUtilize their author persona for customer (reader) interactions
oDevelop a detailed marketing plan with actionable tasks and key
deliverables, to successfully launch their latest book