Ivory Inferno: The Unwatched Black Market

On April 30, 2016, 105 tonnes of ivory were stacked into 11 large pyres, with Kenyan President Uhuru Kenyatta, flanked by military security setting the first stack alight.
The burn event had the aim of sending a message to ivory customers around the world – you can’t buy this lot, and you won’t get the next lot either, so you can stop trying.

But burning ivory stockpiles is meaningless without the data tracking the impact on illegal trade and is merely symbolic if the message fails to reach the right people.