How To Date Your Clients

Traditional selling techniques no longer guarantee success as clients demand a higher form of sales. We’ve been brought up with ‘solution based selling’ and ‘value propositions’ and the classic assumptive close. We could draw a nice question funnel or formulate how many prospects we need to convert to be profitable.

Clients can see through these a mile away as they have been subjected to them time and time again. These days, clients are seeking out something different, something unique and personal.

Here’s the thing that’s often overlooked – sales is fundamentally about getting people to like you. Specifically, getting them to like you enough to give you a shot and try whatever product or service you’re peddling. And what other school of thought is dedicated to the sole aim of getting people to like you?

The world of dating.

This book will outline how to overhaul and elevate your interpretation of sales, to approach your clients in an entirely new way.

You’re going to stop trying to sell to them, and start trying to date them.