Will Work for Shoes - The Business Behind Red Carpet Product Placement

Get huge, powerful, affordable exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing. Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.