Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

Data mining and predictive analytics are the 21st century's most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...

• • What data mining and predictive analytics are

• • Why they are such powerful management tools

• • How and when to use them for greatest positive impact across a broad spectrum of industries

Complete with solid advice and instructive case studies, this
book demonstrates how to harness the power of data mining
and predictive analytics, and avoid costly mistakes. Use it to
gain a quick overview of analytics and as a handy resource to
be referred to during a project. If you're preparing to lead or
participate in a data analytics initiative, this is the one book
you must read!

Receiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.