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John King

The Compass Approach

The Compass Approach

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The Compass Approach - Successfully Charting Your Business via the Compass, is a unique approach to help Senior Executives focus on Operational Issues, Personal and Team Leadership, and building a business through successful relationships.

The underlying concept for the Compass Approach was initially developed as a way to analyze a business using the four points of the compass focusing on "Strategy"; "Structure"; "Processes, Systems and People"; and finally "Customers and Suppliers" to achieve improved results. This approach allows a business to compartmentalize the analysis of their operations irrespective of the typical functional areas and provides a more holistic view of the overall business operations.

However, over time it became apparent that there was a need for including some of the softer aspects of management which are key elements for effective operations. So the process expanded to include a discussion of leadership, innovation, goal development, rewards, personal development, motivation and business coaching.

Finally, looking at the customer component, it became evident that there was a need to consider the impact of the company's brand as well as the content which supported it. In the "Age of the Customer" (as coined by Forrester), it is critical to develop strategies and operational practices that reinforce the customer relationship.

This book describes the philosophy, concepts and approach for achieving improved results through the Compass Approach. At the conclusion of each chapter there is a list of "Compass Points to Ponder," a series of questions that you might ask yourself about your business.

All the best for success in applying these concepts nuggets of information to your business.

John King
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