No Disruptions: The New Future for Mid-Market Manufacturing

The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential. This book examines the critical factors to "future-proof" mid-market manufacturing, including recruitment, technology, marketing, branding and market diversification.

As a technology and marketing veteran, Andrea Olson has taken her extensive experiences working in the manufacturing industry, to outline the pitfalls and potential for the small and mid-sized manufacturers that support many of the more prominent OEMs. No Disruptions will no doubt cause discussion within the manufacturing industry in the heartland, which is good. Family owned or controlled businesses need an impetus to change, or our national OEMs will begin to outsource many of the services, which have kept the region vital for so long.