The Role Of Organizational Culture on Corporate Performance

Behind every successful organization, there is an effective organizational culture. Warren Buffet, one of the top three richest businesspersons in the world, confirmed that how effective organizational culture was necessary for the success of his business. Similarly, the founder of Starbucks Coffee Company, Howard Schultz, explained that a positive organizational culture was one of the main factors for Starbucks success. The founders of Google, Walmart, Apple, and Southwest Airlines identified that their organizational culture as the ultimate factor for their business success. The purpose of this case study was to explore successful strategies that one corporate group used to establish an effective organizational culture to improve performance. The main findings of this study included: (a) a well-defined mission and vision, which is essential to develop shared understanding between internal and external stakeholders; (b) employee-focused leadership, which is key strategy to increase employees motivation and engagement at the workplace; (c) core corporate value, which promotes a positive social change in the community through self-regulated corporate citizenship and social responsibility; and (d) consistency strategy, which is important to create synergy through successful collaboration and integration of departmental functions.