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Merchant Trask Press

The Empathic Enterprise: Winning By Staying Human In A Digital Age

The Empathic Enterprise: Winning By Staying Human In A Digital Age

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For many enterprises today, technology is quietly sabotaging the social compact that underpins internal and external success. Technological innovation and relentless cost cutting have pushed the communication pendulum toward an unhealthy co-dependence with IT, eroding personal engagement, aggravating virtual distance, and undermining strategic alignment. 'The Empathic Enterprise' sounds the alarm around technology overload and provides a roadmap for improved partnering between humankind and machines, tracing their historical, symbiotic relationship and underlining the urgency of achieving better balance. This book is an essential read in today's increasingly digital and self-empowered global business age.
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