Tight Lines & Good Selling: Business Growth Lessons Learned at the Point of a Hook

What does fishing have to do with sales? Everything. Jon Wright expertly reveals the "secrets" to becoming the top salesperson in your field using the basic principles of fishing. From choosing the correct lure to studying their environment to learning their behaviors, Jon illustrates how great fishermen are like successful salespeople. Through several anecdotes, Jon reveals the vital ingredients to success.