Online dating tips for older men

Having recently visited an online dating site, looking for guys in an older age bracket, I despaired of how many of the men presented themselves. I presumed that having paid a subscription, they were on there looking for romance. But really, judging by the photos and profiles, it would be amazing if many had a high hit rate or indeed, any success at all.
You are there to sell yourself, and most of you are not doing a very good job of it.
So, if you are just looking for a hookup, this isn't for you. But, if you are hoping for a relationship, this may improve your chances.