How to Win Any Negotiation (Abridged)

Today¿s super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources, including: ¿ Recent advances in psychology, linguistics, trial advocacy, sales, and management communications¿the cutting edge of the art of performance. ¿ Tips, tricks, and techniques from 200 of the world¿s masters¿the legendary street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai. ¿ Mayer¿s own "been there, done that" years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the world¿s best-known actors, authors, and athletes), negotiating deals on everything from amphitheaters to Zero aircraft. You¿ll learn what works¿and what doesn¿t¿when you¿re up against a stone wall¿or your ideas are being rejected¿or you¿re confronted with hostility and anger. Included is the highly acclaimed Deal Maker¿s Playbook, a collection of step-by-step "how-to¿s" and "what-to¿s" for 38 common negotiating situations, such as, buying a car, leasing an apartment, dealing with the IRS, interviewing for a job, buying a franchise, and getting out of debt. It¿s all here¿the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.