Making Your Point: Communicating Effectively with Audiences of One to One Million (Abridged)

We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody — students, business people, public speakers, or politicans — improve their speaking and presenting skills.

The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.

Learn:

• How to devise a simple strategic goal for every interview, meeting, or speech
• How to give your audience your message, but in the way they will be the most receptive to
• How to make messages positive, concrete, and empathetic
• How to use blogs, podcasts, and YouTube to promote your message
• How to reach your audience one person at a time

A Macmillan Audio production.