Applied Wisdom: Bad News Is Good News and Other Insights That Can Help Anyone Be a Better Manager

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials Inc. to both financial success and to the designation as one of America¿s most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager.

Applied Materials is one of Silicon Valley¿s great success stories and it helped propel the digital revolution. But Jim Morgan¿s management techniques are not reserved for high-tech: Applied Wisdom shows how the same approaches, tools, and values work at any scale, from start-ups to middle management in a global corporation ¿ and even to non-profits. Rich in stories and practical examples, it¿s a must-read for those seeking a timeless and proven management manual.