Persuasion: Convincing Others When Facts Don't Seem to Matter

The secrets to persuading anyone, at work and in life, from a top communication strategist.

In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art amp;mdash; and science amp;mdash; of persuasion to move forward.

So, how do you change someone's mind amp;mdash; or at least advance the conversation amp;mdash; when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly 20 years advising and helping the world's most well-known companies do just that.

Among the counterintuitive secrets you'll learn:

• It's not enough to understand the person you're talking to amp;mdash; you must truly empathize with them (yes, even them).
• Logic alone doesn't work. Stories and emotions are what move us most.
• When communicating in a crisis, our first instinct is almost always wrong.

Filled with deeply researched insights into how we make up amp;mdash; and change amp;mdash; our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.